shared or dedicated ip address, comparison

We get this question all the time. A Web site hosted with a "dedicated IP address" has several important advantages over a shared ip address. There may be times you may need to connect to your web server and bypass your dns servers, there is also no need to wait for propagation. Advanced web development can be implemented and managed much easier with a dedicated IP address.

A good analogy for dedicated and shared IP address comparison, is to think of shared IP's is like a big apartment building where you have one address with thousands of people living there. The mail and who may or may not live there show up to the main entrance and the door man (if you will) lets them in and points them in the right direction hopefully. Most people find the right apartment, but what about who doesn't even belong in the apartment building? When you live in an apartment building, you have to consider all the annoyances that may exist when living in an apartment building. You don't make the rules in an apartment building. You must tolerate your neighbors and have no idea what they are doing
in their apartment. If the apartment building possesses a bad reputation, this will effect you as well.
A dedicated IP address, this is like a detached private home. All traffic to your private house is for you
and you alone. You make up the rules in your private home. Your reputation is yours and yours alone.

The biggest draw back with a shared IP address, is your website could be penalized and/or blacklisted for something you were not involved in, aware of or participated in. And if your website does get blacklisted or banned, don't expect a letter of notification. It will just happen and eventually over time you will find out about it since it will have a direct effect on your business. By the time you do find out about it, it may be to late for possible recourse. Does shared IP address users get penalized simply for having a shared IP address (being in an apartment building)? Not for having a shared IP address, but for all the activity and traffic of other users unrelated to you, possibly. Do you want to be in that apartment building
if its loaded with spam artists, or do you want to be in that apartment building if the people above you
are running a high volume mail order business? The only problem with with the aforementioned scenerio is, you see your neighbors in an apartment building. On a shared server you don't. Ask a technician how many websites are on a shared ip address or who they are, the response is skewed.

DEDICATED IP ADDRESS IS the way to go

Obviously, possessing a dedicated ip address is more advantageous than a shared ip address. In summary, you are simply putting your business at risk by virtue of negative email reputation, blacklist and/or sandbox for your website presence.

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